Conversation w. the Founder - Website Blog

A Conversation with the Founder

In “A Conversation with the Founder”, Johan Hanwin of Cohr Group – a global Swedish born consultancy pushing the boundaries of human capital performance with AI – takes us through the journey of his career and how the company came about.

You started Cohr Group 22 years ago, what was the inspiration behind that decision?

I was working at KornFerry & Futurestep as I was heading the assessment in Sweden in 2001 as part of their Global Assessment team. They did a market analysis of the global assessment market through an American consultancy called Monitor and the outcome was a segmentation of three dominating categories: Recruitment companies like themselves, test suppliers, and the lonely psychologist and his dog. Well, the latter was me and so I got started with Cohr Group.

In your opinion what are the biggest changes you have seen – both internally within the company and externally in the markets?

The greatest change and, partly disrupting the assessment industry, is the gradual take-over conducting digital testing online, which is mainly related to scale and grow like a Saas playbook-model. So, digital tests mean less imposition and the old way of assessing, by being a full-fledged evaluator of humans in face-to-face meetings, have seriously decreased in the last decade. Evolution some say, adapting to the Tech giants-logics others say.

Were these changes what led to the inspiration behind Cohr Group’s predictive analytics platform “CohrEx”?

It definitely was and what we have tried is to emphasize the cross-scientific aspect of how to get the in-data right. Through our AI-modeling we can predict to a totally new level in comparison with the global competition.

In the next 5 years, where do you see Cohr Group?

In the best-case realistic scenario, we are continuing our growth globally by disrupting the assessment industry.

Outside of work, what do you enjoy doing?

I am an energetic person who does my best to regulate my inner neurobiological functioning, so everything truly optimizes this process e.g. exercising, good red wine and exploring the combination of reality, curiosity and spontaneity in order to have the highest state of mind!

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A Psychodynamic Perspective of Organizational Life

So, what do we really mean when we use the term psychodynamic? And how can we apply this perspective to the world of business?

Well, to put it simply, psychodynamic perspective has its roots in a set of theories that explain the unconscious mind, initially founded by the Austrian physician Sigmund Freud. In other words, the psychodynamic perspective helps us to understand unconscious psychological processes (for example wishes, fears and impulses) and explores how our current feelings and behavior are shaped by past experiences. In this piece of article, we will highlight a couple of important psychodynamic concepts in order to help you appreciate the relevance of this approach in relation to a business- and organizational context. We start with the maybe most well known one.

Unconscious slips

Freud, along with his followers, discovered that there are parts of our mental life that are hidden, which he referred to as the unconscious. However, he realized that it was difficult for people to accept the unconscious and noticed how there was a form of resistance to it, so he believed it could be accessed by attending to dreams, slips of tongue, and mistakes. These forms of “Freudian slips” were perceived as valuable means of communication that were beyond our awareness. Therefore, Freud recognized the importance to make an interpretation of these symbolic expressions.

But why is it even important to consider the unconscious mind through symbolic expressions?

Well, because it can impact our communication, reaction, and consequently business performance. The unconscious mind can help us understand ourselves and others. It can process beyond the surface and read what’s in between the lines. Attending to the unconscious can therefore give us invaluable insight into relational dynamics at work and in organizations.

From a psychodynamic perspective, communications can have two layers of meaning: While we may say something at the conscious level, we may communicate a hidden meaning unconsciously. As an example, when you hear a group of employees talking about their problems with the AC at work. On one level they may refer to the manager’s difficulty to follow through on his/her promises, at the same time, they may be making an unconscious reference to managers inability to ”fix and cool down” internal conflicts.

Projection as defense – a biased protection from your emotions

The unconscious also uses defenses as a way of protecting itself from painful emotions and external threats. In business context, these emotions could be a consequence of a conflict between different departments or managers and employees being in a competitive struggle with one another.

Having said this, defenses are not always bad or destructive, in fact, they can be quite constructive in that they allow the staff to grow and develop within the organization. But as you figure, there are times when defenses are harmful, resulting in employees leaving the company and/or preventing the organization from growth. As an example, we can see that institutions also develop defense mechanisms as a way of protecting themselves from painful and threatening emotions. One such defense is projection.

Projection is a form of defense that we use by locating unwanted feelings in others rather than in oneself because its simply too painful to acknowledge the ”badness” in oneself. According to Halton (2019), projection of feelings of badness outside the self helps to produce a state of falls goodness and self-idealization.

We end this article with a few scientific conclusions from Petriglieri and Stein (2012), and three things for you to bring along. Petriglieri and Stein discuss how individuals who work as top-level managers can engage in a process, whereby they unconsciously project unwanted aspects of themselves into others, in order to shape and sustain an identity that would fit that particular role. The recipients of the leader’s projections may then project these back at the leader, which can develop a harmful culture and intensify ongoing conflicts – which of course we want to avoid.

Here are three things to keep in mind dealing with projective behaviors:

1. Set aside time for reflection of your own and others’ expressed opinions.

From your recent conversation or digital meeting, try to pinpoint moments where you or someone acted defensive or reflected negative about others – was it a projection?

2. Support those in your surrounding who are under high visibility.

Take away pressure from exposed persons to reduce the risk of expressing negative projection.

3. Leader and follower – view it from both perspectives.

Understand and address both the transmitter’s and receiver’s perspective to see the gap between the leader’s capabilities and follower’s expectations.